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Masterclass “Selling Luxury” – London, November 4-5


When you represent a luxury brand, you not only sell a product, but also sell an experience. Luxury brands are a lifestyle that potential clients aspire to and dream of. Whether based on quality, distinction, exclusivity or price – to sell that lifestyle sales representatives need a sophisticated set of skills in order to design the right image.

For the first time in London, Luxury Adviser Group together with The British Butler Institute offers a two-day luxury workshop which guides luxury representatives through the techniques needed to “work” with today’s sophisticated consumer and directs them to complete a purchase. We teach how to exceed expectations and appeal to the inner emotions and desires of the most demanding customer.

Luxury Adviser Group and The British Butler Institute present a step-by-step approach that covers every moment, from the first encounter with the client, to maintaining and keeping
a special relationship with him after leaving the location. Combining demonstrations and interactive sessions, “Selling Luxury” workshop will give the luxury representative the essence of the brand by developing customer relationships and giving them the experience of a luxury brand.

“Selling Luxury” is an interactive luxury session that focuses on the transfer of knowledge through exchange of experience. The workshop is structured in two days, focused on case studies, examples of good practice and analysis, followed by interactive sessions of moderate questions and responses, thus giving participants the opportunity to adapt content to their specific problems and concerns, increasing the usefulness and relevance of sessions.

And last but not least, you will have the opportunity to socialise and exchange ideas and impressions with the participants at the workshop, representatives of successful companies, savouring the snacks and beverages provided by our partners during breaks between sessions.

Consumers expect three things from a luxury brand: Generosity; Expertise; Trust. Once implemented, these areas of focus have significantly increased the turnover of companies, whether they come from the Jewellery, Watch, Fashion, Cosmetics or Hospitality industries, to name but a few.

To whom it may concern

“Selling Luxury” workshop addresses those who want to be involved in the luxury industry, as well as those already active in the field – discussing and approaching topics that are essential to better understand luxury.


The main purpose of this workshop is not only to inform, but also to educate the market regarding luxury industry. Lack of knowledge and experience is still a sensitive point when it comes to exclusive services and personalised approaches.

Therefore, this is an opportunity to take the first step towards providing a necessary methodology for knowledge, which will lead to a better performance in the field.

Benefits of participation:

  • You will understand and refine your idea of the universe of luxury
  • You will identify and then adopt the attitude and behavior that deliver the values of luxury in customer relationships
  • You will discover and feel the importance of personal and sensory dimensions in each of the experiences offered to customers
  • You will understand how to improve the quality of services – assess, guide and improve everyday
  • You will be able to focus on the human and aesthetic dimensions, the pillars of excellence in customer relationship
  • You will be able to identify new market opportunities that fit your business.
  • You will learn the luxury selling ceremony
  • Prestigious British Butler Institute & Luxury Adviser Group certification
  1. Course DETAILS, VALUE & Conditions

    Time: 4-5 November, 2019
    Schedule: 10 AM – 5 PM
    Included: coffee break, lunch, venue
    Training Venue: 50 Buckingham Palace Road, London, SW1 W0RN United Kingdom

www.britishbutlerinstitute.com | www.luxury-adviser.ro

Closest Station:

Victoria Underground Station.

Course Value:

The 2 day course value: £795 + VAT

Fees are in GB Pounds inclusive and 50% deposit is required on booking, balance of fees is to be paid in full one month prior to commencement of the course. By paying for the course you accept our terms and conditions.

Reclaiming VAT: There is a possibility of reclaiming the VAT if your booking is made by a business or company. In this instance they can apply to reclaim the VAT in their registered country.

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